OxyShot - A Real Performance Enhancer?

A few months ago I saw an advertisement in TMSM for a product called ‘Sports OxyShot’. I glimpsed over the ad and like most exercise physiologists, simply scoffed at the notion that somehow you could ingest and utilise oxygen. We all know that the only way you can get oxygen into the body is via the lungs – isn’t it?
When a few weeks ago an exercise physiology colleague of mine from the United Kingdom was visiting – Professor Lars McNaughton. "Have you heard about OxyShot?" asked Lars. "Yeah what a croc of..." I replied. "Yeah, that’s what I initially thought," responded Lars, "however we’ve been doing some preliminary research in the lab on the product and well, we’re seeing performance changes."
I soon learned that another group of credible investigators, who like Lars have no vested interest in the product, had also found performance improvements while conducting preliminary research in Melbourne.
I was and am, intrigued.
So what is OxyShot?
It contains only de-ionised water, Atlantic sea salt and at least 150,000 parts per million (15 per cent v/v) diatomic oxygen at manufacture.
It has been analysed by an IOC Accredited Laboratory who have confirmed it contains no banned substances, and it has been accepted onto the ASDA/AIS/AGAL supplement databases. In short, it isn’t a banned substance.

