The Sport

Since its debut at the Sydney 2000 Olympic Games, triathlon has continued its rapid development within the mainstream sporting arena. Although it was once considered a sport only for the ultra-fit, triathlon has made itself accessible to the general community with distances ranging from fun-tri’s to sprint and Olympic distance to Ironman.

The Market

There are over 200,000 triathlon participants in Australia, making triathlon a multi-million dollar industry. Participants compete from as young as seven to as old as 80. The most popular age bracket in triathlon is male 30-to-40.

Surveys conducted by TMSM have revealed that the majority of our readers – and triathlon fans in general – have high disposable income levels, enjoy active lifestyles, own their own home and follow the latest fashion and sporting trends.

Since its launch in 1998, Triathlon & Multi Sport Magazine (TMSM) has grown to become the market leader in triathlon publications in Australia. With 10 bright and informative issues a year, TMSM prides itself on delivering the most up-to-date training articles, race reports and features, without compromising quality and attention to readers’ needs.

TMSM boasts a stellar line up of expert contributors that includes the likes of champion open water swimmer Naantali Marshall, former Ironman competitor and exercise physiologist Rod Cedaro, Ironman pro Mitch Anderson, Olympic gold medallist Duncan Armstrong and multi-sport enthusiast Jody Zerbst.

Further enhancing TMSM’s reputation is its status as the official magazine for Triathlon Australia, the Australian Triathlon Series, the Noosa Triathlon Multi Sport Festival, the Mooloolaba Triathlon Festival and the Anaconda Adventure Race Series.

Reader Profile

Targeted to males and females aged 18-to-60 years, TMSM surveys reveal that the majority of our readers:

  • Have high disposable incomes
  • Are investors
  • Own their own home
  • Own their own car and bike
  • Are high fashion followers
  • Keep up to date with fashionable trends
  • Attend a gym
  • Spend 10-to-20 hours training a week
  • Use the internet
  • Own mobile phones
  • Travel regularly to pursue their triathlon interests

The target audience is a highly educated, high income reader whose average sports related purchases exceed $5,000 per year.

Their triathlon interests range from sprint and Olympic distances, through to half Ironman and Ironman.

Testimonials

“Triathlon & Multi Sport Magazine are an important component of our marketing program and provide an excellent vehicle for reaching our target market.”
Matthew O’Callaghan, Marketing Co-ordinator - Brooks

“Triathlon & Multi Sport Magazine has been an integral part of our marketing strategy for more than a decade; the publication provides a direct link to our core triathlon market.”
Kirstine Restell, Marketing - PursuitPerformance

“I've been advertising with Triathlon & Multi Sport Magazine for several years and have found the exposure to have significantly helped in establishing our range of products within the triathlon community."
Chris Bodycoat, Managing Director - GKA Sports Nutrition